shopAmex.com evolution

        

Original Objective:

  1. Launch an online comparison shopping site to showcase Amex partner merchants..

Revised Objective

  1. Identify as a shopping site; encourage Membership Rewards point redemption..




  1. Results:

  2. Increased home page click-thru traffic by 60%; increased transactions by 80%.

2000

2001

then here

         then here

Objective:

  1. Refresh and simplify the design.

  2. Increase traffic and conversion.


Results:

  1. Increased traffic by 80%.

  2. Increased conversion by 17%.


2004

started here